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ORLEN is Merchant of the Year. The award confirms the brand's strong position and customer confidence

13-03-2026  

The ORLEN fuel station network in the Czech Republic has won the award Mastercard Merchant of the Year in the Fuel Station of the Year category. This prestigious title confirms that ORLEN has long held the strongest position on the Czech market and remains the first choice for drivers who appreciate high-quality fuels, professional service, and the modern Stop Cafe refreshment offering.

"We have completed the renaming of our network, modernized most of our fuel stations, introduced low-emission fuels, and developed electromobility. We are expanding the Stop Cafe refreshment offering and additional services, and we communicate with customers via mobile applications, where additional benefits are available to them. This award confirms that our strategy is the right one. We appreciate it all the more because it is decided by our customers and the general public. We thank our customers for their trust, and I thank all our employees and partners. This success is primarily their success," says Rostislav Moravec, director of the ORLEN fuel station network in the Czech Republic.

Despite the dynamic market environment, the ORLEN network took first place in the Mastercard Fuel Station of the Year category. 77% of respondents would recommend the network to their friends, and it exceeded customer expectations in 70% of cases, confirming a high level of satisfaction and loyalty.

Customers have long appreciated the high-quality fuels, wide and uniform range of products across the network, and professional service. In the past year, ORLEN further strengthened its leading position by modernizing its stations, developing the Stop Cafe concept, and making significant investments in electromobility. It focused on improving customer comfort, expanding its gastronomic offering, modernizing interiors, and increasing the capacity of fast-charging stations. It also continued to digitize and develop mobile applications with loyalty benefits. Investments in alternative drives—from fast chargers to hydrogen infrastructure—further confirm ORLEN's role as an innovator in modern and sustainable mobility.

About the Mastercard Merchant of the Year Competition
Mastercard Merchant of the Year is a prestigious award for the best companies in the retail sector in the Czech Republic. Results are announced in several industry categories, and winners in relevant categories are selected by customers and the general public. More at obchodnik-roku.cz​.

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ORLEN – the international network of fuels, energy and refreshments

The ORLEN network of filling stations is a member of the ORLEN Unipetrol Group owned by the international ORLEN Group, which runs more than 3,500 fuel stations in seven Central European countries – Poland, Czechia, Germany, Lithuania, Hungary, Austria, and Slovakia. In Czechia, the ORLEN network comprises 443 stations with a 28.6% market share in the volume of fuels sold. The ORLEN network is a market leader in terms of both the number of sites and the volume of fuels sold. The popularity of the ORLEN brand with Czech consumers is reflected by the fact that the ORLEN network of filling stations has been awarded as the Most Trustworthy Brand in Czechia six times and as the Merchant of the Year three times.

At its stations, ORLEN offers premium Efecta fuel with a proven purifying effect and top-class Verva fuel that cares for the engine system and offers enhanced performance parameters. ORLEN sites also provide alternative fuels, including liquified petroleum gas (LPG), compressed natural gas (CNG), synthetic fuel HVO100, and battery- and hydrogen-driven e-mobility. ORLEN offers electricity at 294 charging points and operates hydrogen refuelling stations in Prague- Barrandov and Litvínov-Záluží.

The Stop Cafe concept is a significant part of the offering, being a crucial pillar in ORLEN brand’s convenience sales. In the Czech Republic, Stop Cafe is available at 363 out of 443 filling stations, i.e., at more than 80% of them. It is offered at nearly 2,500 sites within the entire international network. Stop Cafe offers a broad range of meals and food products – from popular hotdogs and coffee to more than 1,000 products, including packaged food, ready-to-serve meals, and specialities in traditional, vegetarian, and vegan versions. The offer keeps developing – the ORLEN competence centre in Prague is working on new product ranges focused on a healthy lifestyle, including breakfasts, bakery products, ready-to-serve meals, and private brand products that will react to the current trends and customer needs.

ORLEN also issues its own fuel cards, EASY and BUSINESS, and runs two mobile apps – the loyalty ORLEN app and a car care app, Mycí digi linka.

Contact details:

Lada Gadas, +420 705 839 909, email: lada.gadas@orlenunipetrol.cz

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